Marketing Our Message

Message from the President to Our Supporters to Our Readers

MTSU is an equal opportunity, non-racially identifiable, educational institution that does not discriminate against individuals with disabilities. AA054-0903 While the McNair Program staff has made every effort to assure a high degree of accuracy, rigor, and quality in the content of this publication, the interpretations and conclusions reached in each paper are those of the authors alone and n...

Message from the Editor to our Reviewers

We are able to accept only a minority of submitted manuscripts and must make difficult decisions regarding which articles will most benefit our readers and improve patient care. Your thoughtful comments regarding experimental research investigations, the uniqueness of study populations, novel methods and techniques, studies that are especially educational, or new strategies for diagnosing and t...

A New Year's Message from our President.

Investigating how the message framing strategy impacts brand marketing

The current study, integrating relevant concepts derived from self-regulatory focus, prospect/involvement and knowledge structure theories, proposes a conceptual framework that depicts how the message framing strategy of advertising may have an impact on the persuasiveness of brand marketing. As empirical examination of the framework shows, the consumer characteristics of self-construal, consum...

Corporate social marketing: message design to recruit program participants.

OBJECTIVE To identify variables for a corporate social marketing (SM) health message based on the 4 Ps of SM in order to recruit future participants to an existing national, commercial, self-administered weight-loss program. METHOD A systematically evaluated, author-developed, 310-response survey was administered to a random sample of 270 respondents. RESULTS A previously established resear...